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In March 2009 the Young Advisors were commissioned by the leader of Waltham Forest council to work on getting more young people into the borough’s leisure facilities. Young Advisors set up meetings with the head of leisure services to discuss the problems, and practical solutions. It was found that young people aren’t often told enough about what’s going on at their local facility, or they felt uncomfortable going alone.
Young Advisors set about reviewing the ways in which the borough’s leisure service communicated about its activities and services to young people. A focus group was run by YA’s, and young people were given examples of the advertising media used by the leisure facilities. They said that a lot of it was dull and uninteresting, or advertised activities that cost too much. Other young people said that the leaflets covered a wide area, and there was nothing specifically about their local centre, which was discouraging. Young Advisors used information from the focus group and from Action Walks around the leisure centres, and interviews with centre managers to compile a report suggesting how to fix the communication barrier and how to encourage young people to get involved more.
For more information or to commission the team, click here.