There was a meeting with Richard Taylor (of the Damilola Taylor Trust) and a group of Southwark Young Advisors. The meeting was to take pictures to market the young advisors face and also promote the award ceremony. The company taking the photos was the Sun Newspaper; this was for a full page in the following Tuesday’s edition. Pictures were taken outside the Chaplin Centre and a park close by.

On the release of the paper, there was an explanation of what the spirit of London was, an award ceremony for young people who have done great deeds for the community or have achieved something spectacular for their community. An example of an award would be greatest achievement of charity work. The idea of this ceremony was to acknowledge the achievements made by young people.

The Spirit of London is seen as a red carpet event with many celebrities including: Rio Ferdinand, Lemar, Alexandra Burke and many more. The event is an inspirational new awards scheme for young Londoners. At the event there were many awards distributed, with votes given through the website. The awards celebrate young people from various walks of life. Whether or not you were born in London or you are an adopted Londoner the spirit of London awards will go to young people who are a credit to the local communities whose culture and heritage light up the city by adding passion to the prestige of London life.

The second meeting was held near Tower Bridge, the Southwark young Advisors were told what roles there were and the main events manager hosted when they would be able to work. The Southwark Young advisor’s role were to shadow the main roles including photography, PR, events management, catering etc... The most popular roles were events management and PR. The event took place on November 27th 2009. The YA roles were voluntary and be seen as work experience.

The ceremony was filmed and also broadcasted on television. The impact this had on the community would shine a light on the achievements of the young people and this would open up roles for more potential work. The reason for the voluntary work would be to try and sell a good image for the Young Advisors so that there business cards would be handed out and also networking.